Effective Communication For Salespeople:
How many discussions have gone exactly the way you wanted them to in the last month?
To sell successfully and consistently, you can’t sell how you’d like to be sold to.
In fact, to connect effectively with your customer, you should adapt your communication to suit your client.
Over the next few months, I’ll introduce you to different personas with traits that you may have previously encountered and give you some hints on how you can tailor your communication to increase your chances of a sale.
So let’s meet Theresa Thompson, who could represent about 25% of your customers.
Theresa is reliable and very organised. Theresa responds well to people who respect her time and give her the facts, data, and detailed information. Conversely, you may find her becoming frustrated and critical of people she deems irresponsible, disorganised and unprepared.
Have you come across someone like Theresa Thompson recently?
Did the conversation result in a successful outcome?
If you answered “NO” to the 2nd question, click here to learn more about how you can turn that into a “YES”.
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