How many of your prospect meetings or sales calls over the last month would you say were successful?
To sell successfully and consistently, you can’t sell how you’d like to be sold to.
In fact, to connect effectively with your customer, you should adapt your communication to suit your client.
In the second edition of Effective Communication for Salespeople, I’ll introduce you to a new persona with traits that you may have previously encountered and give you some hints on how you can tailor your communication to increase your chances of a sale.
Last month, we met Theresa Thompson, who represents about 25% of your customers. You can find out more about selling to her personality here.
Next, we’ll meet Helena Hazwal, who represents approximately 30% of your customers.
Helena is sociable, compassionate, sensitive and warm. Helena loves doing nice things for people and responds well to people when she feels welcome and made to feel comfortable. Conversely, when she feels unwelcome, you may find her trying to overly please those around her and becoming unhappy. Helena is very transparent with her emotions so you’ll be able to tell pretty quickly if you’re connecting with her or not.
Have you come across someone like Helena Hazwal recently?
Did the conversation result in a successful outcome?
If you answered “NO” to the 2nd question, click here to learn more about how you can turn that into a “YES”.
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