LinkedIn has over 500 million users and is growing every day.

It’s no wonder that having a well written and optimised LinkedIn profile is critical if you want to be considered for the best jobs in the sales industry. But when LinkedIn is full of your sales industry peers’ profiles, how do you make yours stand out?

You have to remember that when a hiring manager is conducting a search, you are just one of many profiles that they will review, and each profile has similar job titles and qualifications to yours. Our latest guide will show you firstly how to reach the top of the list of results so that your profile is viewed, and secondly how to improve the quality of your profile to make sure it is memorable, dramatically increasing your chances of being discovered (and selected) for your dream sales role.

Below is the first of 17 tips to optimising your LinkedIn. If you would like the view the full guide, click here.

1. Begin With Your Audience in Mind

Before you start your changes, it’s important that you are clear on who you are trying to appeal to.

This will help ensure that you gear your message and adapt it to your target audience. As someone interested in a new role you should think about the important information that a potential hiring manager will want to find on your profile in order to decide if you are relevant for the role. Questions the hiring managers would be asking would include:

• Do they have the required skills?
• Will they be a good cultural fit for our brand?
• Do they have experience that specifically matches the tasks required from this role?
• Are they someone their colleagues or industry peers respect?
• Do we have a mutual connection I can contact to find out what they are like?
• Have they been successful within their past roles?

Knowing your audience is only the first step towards success.

If you would like to view the rest of the tips and tricks on how to optimise your LinkedIn, click here to view the full guide.