Persisters have a great sense of dedication and discernment. They form opinions on the basis of values and stand up for these opinions. They share some of their strengths with Thinkers, as they also collect and process information, facts and data, but differ from Thinkers because they use their knowledge to develop opinions, beliefs and principles. They, too, are conscientious and hardworking and go for goals. The main difference is that Persisters’ goals are missions based on conviction and may involve a lifelong commitment. For them it is not enough to have goals and achieve them; their goals must have meaning and value. Persisters are committed – sometimes passionate – defenders of a cause, principle or ideal. For some, this is their reason for living. Persisters are motivated by recognition of their opinions, judgments and commitment. They don’t want to persuade sheepish followers; they want to convince. They prefer a good argument with a person of different convictions to someone who will support them for opportunistic reasons. They draw deep satisfaction from the recognition of a person they admire, and may keep photographs or souvenirs of this person as valued treasures.

Persisters appreciate value, good craftsmanship and sometimes the traditional. They prefer intrinsic quality to superficial gloss and may choose an old but solid masterpiece over something new if they have misgivings about the quality. Their appearance often shows their sense of value. They seldom use the word ‘good’ because for them it has meaning. They like to wear ‘good’ shoes, and take ‘good’ care of them. They appreciate materials that are ‘good’ and drive ‘good’ cars. They would rather spend money to repair something ‘good’ than throw it away and spend less on a cheaper substitute. Quality, value and durability are key terms for them. If a Persister praises your work with the short word ‘good’ it means a lot. Persisters are reliable and you can count on them to keep their word. They don’t take things lightly.

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