Promoters exude authority, energy and even charisma, and are able to enthuse and motivate others and lead them by giving clear directions. Promoters don’t need to convince others by thorough, persistent reasoning. They intuitively know how to get to the other person and are charmingly persuasive. They are adaptable and tough, and willing to invest everything they have when they smell a fast and profitable deal. They show initiative, get things going, take risks and have fine antennae for promising opportunities. They hate long-drawn-out discussions and endless meetings to come to a decision – they want to get the show on the road, jump headlong into action and move. They like speed, excitement and challenges and live by the motto: “If you can’t stand the heat, get out of the kitchen!” Their understanding of Darwin is: “The fittest survive and good riddance to the weaklings!” Promoters enjoy showing off what they have.

They like to drive fast, flashy cars and wear designer outfits, and they don’t mind dropping names. If something goes wrong, they shake it off and are ready for new action. They are always looking forward and don’t waste time with painful regrets, analysing what went wrong yesterday. A quote from T.S. Elliot might be a Promoter’s motto: “Only those who will risk going too far can possibly find out how far they can go.”

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To learn more about the other personalities: